Creative Strategist
New
M
Much Better AdventuresOutdoor Travel
UK or Europe (max GMT+2), Core hours 1000-1500 GMTFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- At least 5+ years in creative strategy, performance creative or related roles, with at least 2-3 years owning a measurable performance number directly.
Requirements
- 5+ years in creative strategy or performance creative.
- 2-3 years direct ownership of a measurable performance number (CAC, hook rate, CTR, bookings).
- Experience at a consumer business.
- Proficiency in performance creative stack (Meta, Google, TikTok, Motion, Atria).
- Expertise in AI tools (LLMs, image/video generation) for creative workflows.
- Strong analytical skills using GA4, Hex, or equivalent.
- Excellent copywriting skills for ad scripts and copy.
- Experience briefing creative teams or editors.
- Proven ability to translate analysis into recommendations for cross-functional stakeholders.
- Deep understanding of consumer storytelling.
Responsibilities
- Own the concepting process from ideation to testing.
- Act as the creative quality bar to ensure brand and strategic alignment.
- Run a continuous experimentation program at concept and component levels.
- Manage the weekly creative review cadence and performance decision-making.
- Build and maintain a searchable learning repository.
- Implement AI-enabled workflows for creative generation and production.
- Collaborate with performance marketing on Analytics, Media Buying, and Creative loops.
- Partner with the CRO operator to ensure ad-to-landing-page message match.
- Define creative media gaps and brief content production.
- Manage the creative dashboard and performance reporting.
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