Solutions Marketing Manager
New
CanadaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SEODigital MarketingCRMData analytics
Requirements
- 5+ years of experience in flow cytometry, life sciences, or related domain.
- Marketing experience in SaaS, scientific software, or biotech tools.
- Experience in product marketing, solution marketing, demand generation, or growth marketing.
- Strong understanding of scientific workflows and research environments.
- Ability to translate technical concepts into clear customer-facing messaging.
- Experience supporting sales-led and product-led growth motions.
- Background in digital marketing (SEO, paid campaigns, email, conversion optimization).
- Familiarity with marketing automation platforms, CRM systems, and analytics tools.
- Ability to collaborate across product, sales, and engineering groups.
- Strong communication and storytelling skills.
Responsibilities
- Define and support go-to-market strategy, positioning, and messaging for flow cytometry solutions.
- Develop and execute integrated marketing campaigns across digital, email, webinars, content, paid media, and industry events.
- Drive demand generation and inbound marketing strategies.
- Support product-led growth initiatives including free trials, onboarding journeys, and lifecycle engagement programs.
- Create scientific and commercial content such as case studies and sales enablement tools.
- Collaborate with Product, Sales, SMEs, and Marketing Operations.
- Support events, conferences, and field marketing activities.
- Leverage marketing automation and analytics tools for data-driven decision-making.
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