Solutions Marketing Manager
New
D
DotmaticsScientific Software
Remote - CanadaFull-TimeManager
Salary90,338 - 122,222 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SEODigital Marketing
Requirements
- 5+ years of experience in flow cytometry, cytometry software, or a related life sciences domain.
- Experience developing and executing measurable marketing campaigns driving leads, pipeline, and revenue.
- Ability to translate technical and scientific concepts into compelling customer-facing messaging.
- Experience working cross-functionally with Product, Sales, SMEs, and Marketing Operations.
- Familiarity with modern digital marketing, inbound marketing, marketing automation, and performance analytics.
- Experience supporting both sales-led and product-led growth motions.
- Experience with PLG programs such as free trials, onboarding journeys, and lifecycle marketing.
- Experience managing or supporting marketing databases and segmentation.
- Experience supporting scientific events and tradeshows.
Responsibilities
- Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio.
- Develop messaging and value propositions grounded in real scientific workflows.
- Drive integrated marketing campaigns across digital, email, webinars, content, paid media, and tradeshows.
- Increase inbound demand through SEO, website optimization, and conversion-focused initiatives.
- Support product-led growth initiatives including free trials, online purchases, and customer onboarding.
- Develop scientific and commercial content including webinars, blogs, and customer stories.
- Leverage marketing automation and segmentation to improve engagement and conversion.
- Support tradeshows, scientific conferences, and field marketing programs.
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