- Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio.
- Develop messaging and value propositions grounded in scientific workflows and customer needs.
- Drive integrated marketing campaigns across digital, email, webinars, content, and events.
- Support product-led growth initiatives including free trials, online purchases, and customer onboarding programs.
- Develop scientific and commercial content including blogs, case studies, and presentations.
- Optimize marketing funnel conversion metrics from awareness through revenue.
- Partner cross-functionally with Product, Sales, and SMEs to shape sales plays and product narratives.
SEODigital Marketing