Senior Growth Manager, Re-engagement
Fully remote work within the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- SQLCRMA/B testingHubSpot
Requirements
- 6+ years of experience in growth, lifecycle marketing, CRM, or re-engagement roles within B2C tech, fintech, insurtech, or marketplace environments.
- Proven track record of driving reactivation, retention, and conversion for high-consideration or high-AOV products.
- Strong multi-channel expertise across email, SMS, push, in-app, on-page, and conversational or voice-enabled experiences.
- Hands-on experience with enterprise CRM and marketing automation tools such as Braze, Iterable, Customer.io, or HubSpot.
- Strong SQL skills with the ability to analyze cohorts, retention curves, LTV, and campaign performance independently.
- Experience building landing pages or lightweight digital experiences using no-code or AI-assisted tools.
- Strong copywriting ability, particularly for trust-sensitive, high-consideration financial or insurance-related messaging.
- Analytical and experimentation mindset with experience running structured A/B tests and interpreting statistical significance.
- Experience collaborating with product managers on shared OKRs and cross-functional growth initiatives.
- Strong ownership mindset with the ability to operate independently and drive outcomes across multiple workstreams.
Responsibilities
- Own the end-to-end re-engagement strategy across post-lead and post-contact users, designing multi-channel lifecycle programs that drive users back into the funnel and toward conversion.
- Build and optimize triggered messaging systems across email, SMS, push, in-app, and on-page channels to deliver timely, relevant engagement at key moments.
- Develop self-serve tools, landing pages, calculators, and interactive experiences that reduce dependency on human agents while improving user progression.
- Design agent-support tooling, including templates and content systems that enable faster, more effective personalized follow-ups.
- Build and manage complex lifecycle automation workflows using CRM and marketing automation platforms in collaboration with offshore operations teams.
- Own experimentation and A/B testing across messaging, channel mix, timing, and conversion flows, ensuring statistically sound insights and scalable wins.
- Partner with data teams to build segmentation frameworks that deliver highly targeted messaging based on intent signals, behavior, and lifecycle stage.
- Identify opportunities to improve retention and LTV through continuous optimization of re-engagement journeys and funnel design.
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