Senior Director, Performance Marketing
New
Based in the United StatesFull-TimeDirector
Salary152,000 - 190,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 15+ years
- Required Skills
- Artificial IntelligenceData analyticsA/B testing
Requirements
- 15+ years of experience in performance marketing, digital acquisition, or growth marketing within fast-paced, data-driven environments.
- 10+ years of leadership experience managing and scaling high-performing marketing teams in complex, multi-channel organizations.
- Proven expertise managing large-scale marketing budgets with strong command of CAC, ROAS, LTV, and unit economics optimization.
- Deep experience with major digital advertising platforms such as Google Ads, Meta Ads Manager, and analytics tools including GA4 and related attribution systems.
- Strong background in experimentation frameworks, A/B testing, and conversion rate optimization across digital marketing funnels.
- Demonstrated ability to leverage AI tools and automation to improve marketing performance and operational efficiency.
- Exceptional analytical thinking and ability to translate complex data into clear, actionable business insights.
- Strong cross-functional leadership, communication, and stakeholder management skills in highly matrixed environments.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
Responsibilities
- Lead the end-to-end performance marketing strategy, overseeing multi-channel acquisition campaigns across paid search, social, display, and affiliate programs while ensuring alignment with growth and efficiency goals.
- Own budget allocation and optimization across all acquisition channels, continuously improving CAC, ROAS, and LTV performance through data-driven decision-making and disciplined spend management.
- Build and maintain KPI frameworks, dashboards, and reporting systems that provide clear visibility into marketing performance and inform executive decision-making.
- Drive experimentation and testing strategies across creatives, messaging, landing pages, and channel mix to improve conversion and acquisition efficiency.
- Lead, mentor, and develop a high-performing performance marketing team, fostering a culture of accountability, innovation, and continuous improvement.
- Partner with analytics, creative, product, and finance teams to ensure integrated marketing execution and alignment with broader business priorities.
- Identify and launch new marketing channels and growth opportunities, leveraging emerging platforms, technologies, and AI-powered solutions to scale acquisition.
View Full Description & ApplyYou'll be redirected to the employer's site
