Senior Specialist, Marketing
New
U.S.-based roleFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years relevant experience
- Required Skills
- Cross-functional collaborationData analyticsA/B testing
Requirements
- Bachelor’s degree or equivalent practical experience (4+ years relevant experience).
- 2+ years of experience in consumer-facing marketing, digital engagement, or lifecycle/CRM marketing.
- Experience working with cross-functional teams such as creative, brand, product, or CRM functions.
- Strong ability to use data and performance metrics to guide marketing decisions and optimize campaigns.
- Experience managing multiple projects, stakeholders, and timelines in a fast-moving environment.
- Familiarity with campaign testing, A/B testing, and basic marketing analytics.
- Strong written, verbal, and organizational skills.
Responsibilities
- Own the execution and optimization of marketing campaigns focused on member engagement, retention, and regulatory communications.
- Develop campaign briefs, segmentation logic, messaging, and channel strategies.
- Support and improve regulatory communication programs.
- Manage end-to-end campaign workflows including copywriting, segmentation, testing strategies (A/B testing), and performance tracking.
- Analyze campaign results and translate performance data into actionable insights.
- Collaborate with product, brand, CRM, and analytics teams.
- Serve as a subject matter contributor within marketing.
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