Head of Field Marketing
New
CanadaFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 10+ years
- Required Skills
- Stakeholder managementData analyticsSaaSBudget management
Requirements
- 10+ years of B2B marketing experience, including strong exposure to field marketing, ABM, and partner/channel marketing
- Proven success driving pipeline and revenue impact through regional marketing programs
- Experience building geo-specific strategies in close partnership with sales leadership
- Strong leadership skills with experience managing and developing high-performing teams
- Expertise in budget management and demonstrating ROI on marketing investments
- Strong understanding of marketing operations, CRM systems, and automation platforms
- Ability to build scalable frameworks, processes, and reporting structures across global teams
- Excellent communication, storytelling, and stakeholder management skills
- Analytical mindset with strong ability to interpret data and optimize performance
- Experience working in SaaS, legal tech, or enterprise software environments is an asset
Responsibilities
- Lead and develop a regional field marketing team, fostering accountability, performance, and continuous growth
- Build and execute integrated, geo-specific demand generation strategies including ABM, campaigns, and events across multiple channels
- Partner closely with sales and partner leadership to align marketing initiatives with pipeline and revenue objectives
- Own regional marketing budgets and ensure investments are optimized for measurable business impact
- Define KPIs, reporting frameworks, and dashboards to track performance and guide data-driven decision-making
- Develop scalable processes, playbooks, and operational frameworks to standardize execution across regions
- Collaborate with global marketing teams to localize campaigns, content, and customer engagement initiatives
- Support partner and channel co-marketing programs to expand market reach and drive joint opportunities
- Represent field marketing insights and feedback to influence global strategy and continuous improvement
View Full Description & ApplyYou'll be redirected to the employer's site
