- Owning the full release lifecycle — from build preparation and release calendar management to post-launch monitoring and rollout control
- Improving release stability and reducing the number of incidents, hotfixes, and calendar shifts
- Coordinating release readiness across 7–9 mobile teams, QA, release engineers, and product teams
- Managing release checklists, quality gates, and release communication across stakeholders
- Conducting release retrospectives and implementing systemic improvements to the process
- Coordinating hotfixes: from triage and decision-making to publication
- Managing App Store Connect and Google Play Console: publishing releases, handling metadata, release notes, screenshots, localizations, and store assets
- Launching and iterating on store listing experiments and custom product pages
- Building and scaling ASO initiatives: keyword strategy, content experiments, conversion optimization
- Leading featuring efforts: maintaining a calendar of opportunities, preparing nomination materials, coordinating with design, marketing, and product
- Running the reviews and ratings operation: monitoring, triage, categorization, coordinating responses, and escalating systemic issues to product and engineering
- Analyzing key metrics (ratings, crash rate, install conversion, update adoption, app size) and identifying growth opportunities