Enterprise Marketing Manager
New
Fully remote work flexibility within the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of experience in enterprise marketing, ABM, or field marketing roles with demonstrated impact on pipeline and revenue.
- Proven experience driving both new enterprise logo acquisition and account expansion within complex B2B environments.
- Strong expertise in ABM strategies, including account segmentation, intent data usage, and tiered engagement models.
- Experience blending digital campaign execution with field and event-based marketing initiatives.
- Demonstrated ability to build structured demand generation funnels and connect marketing activity directly to sales outcomes.
- Strong commercial awareness with the ability to navigate multi-stakeholder enterprise sales cycles.
- Excellent communication, collaboration, and relationship-building skills across sales, product, and executive stakeholders.
- Highly organized with the ability to manage multiple programs and priorities in parallel.
- Data-driven mindset with the ability to interpret pipeline metrics and optimize marketing performance accordingly.
Responsibilities
- Develop and own enterprise marketing strategy across new logo acquisition and account expansion, defining target accounts, segmentation models, and engagement frameworks that drive pipeline growth.
- Design and execute account-based marketing (ABM) programs in close partnership with enterprise sales teams, ensuring alignment on priorities, messaging, and commercial objectives.
- Build multi-channel account engagement campaigns spanning digital, content, field marketing, and events to drive awareness, engagement, and conversion across the enterprise funnel.
- Create and scale expansion marketing programs within existing enterprise accounts, identifying opportunities to deepen adoption and increase revenue footprint.
- Establish structured demand funnels and internal routing mechanisms to ensure enterprise signals are captured, qualified, and efficiently converted into sales opportunities.
- Lead field marketing initiatives including executive events, roundtables, and regional activations that directly support enterprise pipeline generation.
- Develop sales enablement assets such as case studies, account intelligence briefs, and ROI narratives to support enterprise deal progression.
- Collaborate cross-functionally with sales, customer success, and marketing teams to ensure consistent execution and alignment across all enterprise initiatives.
- Leverage AI tools and workflows to enhance campaign design, personalization, performance analysis, and operational efficiency.
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