Senior Performance Marketing Manager (Paid Search)

New

United StatesFull-TimeManager

Salary not disclosed

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Job Details

Experience: 6+ years of paid search experience, including at least 3 years owning paid search for a B2B SaaS company
Required Skills: TableauBigQueryLooker

Deep, hands-on expertise in Google Ads and Microsoft Ads at scale ($1M+ annual spend) in a B2B SaaS environment
Track record of running paid search for a freemium or product-led growth motion
Strong analytical instincts, comfortable in GA4, Looker/Tableau, BigQuery, and spreadsheets
Ability to build funnel views without relying on analytics teams
Sharp creative judgment with experience writing ad copy and briefing landing-page tests
Working knowledge of attribution models (last-touch, data-driven, MMM)
Familiarity with paid placements on AI/answer engines
6+ years of paid search experience
Bachelor’s degree required
Google Ads and Microsoft Ads certifications preferred

Own end-to-end strategy and execution for paid search on Google Ads and Microsoft Ads, plus emerging paid placements on AI/answer engines
Manage a multi-million-dollar annual paid search budget with daily, weekly, and monthly pacing toward signup volume, CAC, and paid-conversion targets
Build and continuously optimize campaign structure, keyword strategy, match types, bidding, and negative-keyword hygiene
Partner with Creative and Lifecycle to ship ad copy, RSAs, sitelinks, and landing-page tests
Develop a measurement framework that ties spend to free signups, activation, and paid conversion
Identify and launch new paid-search channels and AI-search ad surfaces
Manage relationships with Google, Microsoft, and agency/contract partners
Forecast monthly and quarterly spend and performance; own the paid-search section of the marketing QBR
Translate evolving search landscape dynamics into team playbooks

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