Sr. Performance Marketing Manager (Paid Search)
Remote, USAFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years of paid search experience, including at least 3 years owning paid search for a B2B SaaS company
- Required Skills
- TableauBigQueryLooker
Requirements
- Deep, hands-on expertise in Google Ads and Microsoft Ads at scale ($1M+ annual spend) in a B2B SaaS environment
- 6+ years of paid search experience, including at least 3 years in B2B SaaS with a freemium or PLG offering
- Strong analytical instincts, comfortable in GA4, Looker/Tableau, BigQuery, and spreadsheets
- Working knowledge of attribution models (last-touch, data-driven, MMM)
- Familiarity with paid placements on AI/answer engines (ChatGPT, Perplexity, Google AI Overviews)
- Sharp creative judgment for ad copy and landing-page optimization
- Bachelor’s degree required; Marketing, Business, Economics, Statistics, or a related quantitative field preferred
- Google Ads and Microsoft Ads certifications preferred
Responsibilities
- Own end-to-end strategy and execution for paid search on Google Ads and Microsoft Ads, plus emerging paid placements on AI/answer engines
- Manage a multi-million-dollar annual paid search budget with daily, weekly, and monthly pacing toward signup volume, CAC, and paid-conversion targets
- Build and continuously optimize campaign structure, keyword strategy, match types, bidding, and negative-keyword hygiene
- Partner with Creative and Lifecycle to ship a constant cadence of ad copy, RSAs, sitelinks, and landing-page tests
- Develop a measurement framework with Analytics that ties spend to free signups, activation, and paid conversion
- Identify and launch new paid-search channels and AI-search ad surfaces
- Manage relationships with Google, Microsoft, and agency/contract partners
- Forecast monthly and quarterly spend, signup volume, and pipeline contribution
- Stay obsessively current on auction dynamics, Smart Bidding, Performance Max, and AI-driven match-type changes
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