Sr. Performance Marketing Manager (Paid Search)
Fully remote work within eligible U.S. statesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- BigQueryLooker
Requirements
- 6+ years of paid search experience with deep hands-on expertise in Google Ads and Microsoft Ads.
- Proven experience managing $1M+ annual paid search budgets in a B2B SaaS or PLG environment.
- Strong background in high-volume, freemium, or product-led growth acquisition models.
- Advanced analytical skills with experience using GA4, Looker, Tableau, BigQuery, and Excel or similar tools.
- Ability to independently build funnels, analyze performance, and derive actionable insights without heavy dependency on analytics teams.
- Strong copywriting and creative testing skills with experience optimizing ad and landing page performance.
- Solid understanding of attribution models and their limitations (last-click, data-driven, MMM).
- Familiarity with evolving AI-powered search placements and trends in conversational and answer engines.
- Strong communication skills with the ability to clearly articulate performance insights and recommendations.
- Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field preferred.
- Certifications in Google Ads and Microsoft Ads are a plus.
Responsibilities
- Own end-to-end paid search strategy and execution across Google Ads, Microsoft Ads, and emerging AI-based search platforms.
- Manage and optimize a multi-million-dollar annual budget with responsibility for signup volume, CAC, and conversion performance.
- Build, structure, and continuously refine campaigns including keyword strategy, bidding approaches, match types, and negative keyword management.
- Partner with creative and lifecycle teams to develop ad copy, RSAs, extensions, and landing page experiments to improve conversion rates.
- Develop performance measurement frameworks linking spend to signups, activation, and paid conversion outcomes.
- Identify and test new paid search and AI-driven acquisition channels as the search ecosystem evolves.
- Manage external partners and platform relationships, including Google and Microsoft representatives and agencies.
- Forecast spend and performance outcomes and contribute to marketing business reviews and reporting cycles.
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