Marketing Manager (Web Operations)
New
M
Maker LabMarketing Agency
IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 7+ years
- Required Skills
- Project ManagementData AnalysisGoogle AnalyticsCRMA/B testingAsana
Requirements
- BA/BS degree or equivalent experience.
- 7+ years of experience in project management.
- Proficiency with Google Analytics and Google Tag Manager (GTM).
- Experience with project management software, Asana preferred.
- Proven ability to navigate a matrixed organisation and manage stakeholder expectations.
- Strong attention to detail regarding technical filing and data auditing.
- Proven success in managing complex web updates and testing schedules.
- Exceptional verbal and written English communication and presentation skills.
Responsibilities
- Lead the end-to-end execution of web launches, encompassing A/B testing frameworks and Business-as-Usual (BAU) architectural updates.
- Orchestrate bug tracking and resolution via internal proprietary tools and coordinate with development teams.
- Govern the web review process and ensure adherence to global protocols for digital deployments.
- Manage global localisation workstreams to optimise cultural relevance and linguistic precision.
- Leverage Google Analytics and advanced dashboarding tools to monitor platform health and user engagement.
- Analyse A/B testing outcomes and optimise conversion metrics against regional benchmarks.
- Synthesise regional performance data for executive reporting and stakeholder presentations.
- Coordinate the lifecycle management of Toll-Free Numbers (TFNs) across integrated media channels.
- Execute monthly TFN audits and lead-quality reconciliation against CRM data.
- Publish case studies and editorial content to web platforms via the central CMS.
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