Enrollment Marketing Consultant
New
Based in the United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisCRM
Requirements
- Bachelor’s degree required; Master’s degree preferred.
- 5+ years of experience in marketing services, enrollment management, admissions, or higher education consulting.
- Proven experience designing and executing data-driven, goal-oriented marketing or recruitment campaigns.
- Strong ability to interpret and communicate complex data, insights, and performance metrics clearly.
- Experience working with student search strategies, segmentation, and enrollment marketing execution.
- Excellent verbal and written communication skills, with confidence in client presentations and public speaking.
- Strong interpersonal skills with the ability to build trust-based client relationships.
- Proficiency in CRM systems and enrollment or admissions technologies is preferred.
- Strong organizational and project management skills with the ability to manage multiple priorities.
- Ability to work independently while contributing effectively in collaborative team environments.
Responsibilities
- Support institutions in the planning, execution, and optimization of enrollment marketing strategies and multi-channel campaigns aligned with their recruitment goals.
- Build and maintain strong, consultative relationships with partner institutions through proactive communication and ongoing engagement.
- Translate institutional enrollment objectives into actionable marketing plans, including student search strategies, segmentation, and communication workflows.
- Collaborate with internal teams such as enrollment services, creative production, digital operations, and consulting to ensure seamless campaign delivery.
- Analyze enrollment data, campaign performance, and market trends to identify opportunities for optimization and improved outcomes.
- Develop and present client reports, campaign summaries, and strategic insights that inform decision-making and future planning.
- Contribute to renewal discussions and identify opportunities for expanded services aligned with client needs.
- Support digital, print, and email communication planning and execution alongside creative teams.
- Participate in cross-functional project teams delivering complex, multi-channel enrollment initiatives.
- Continuously monitor campaign effectiveness and recommend data-informed adjustments to improve performance.
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