Enrollment Marketing Consultant
E
EncouraHigher Education Marketing
Remote, USFull-TimeMiddle
Salary75,000 - 93,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisMicrosoft OfficeCRM
Requirements
- Bachelor’s degree required; master’s degree preferred
- 5+ years of leadership in a marketing services capacity
- Experience in an Office of Admissions, Enrollment Management, or Higher Education setting
- Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategies
- Ability to understand and communicate multifaceted data and outcomes
- Prior involvement in strategic student search purchasing and execution
- Excellent verbal and written communication skills
- Comfortable with public speaking and presenting concepts to large audiences
- Knowledge of CRM and other admissions technologies preferred
- Extensive knowledge of Microsoft Office products and presentation software
- Strong interpersonal, organizational, and time-management skills
Responsibilities
- Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies
- Build and maintain strong relationships with partner institutions through proactive communication, responsiveness, and ongoing collaboration
- Analyze institutional enrollment goals, current marketing efforts, and areas of opportunity to support strategic recommendations
- Develop and implement electronic and print communication plans aligned to institutional objectives
- Support digital marketing efforts through campaign coordination and performance monitoring
- Partner with cross-functional internal teams to ensure projects are delivered accurately and on schedule
- Monitor campaign performance and enrollment metrics, identifying trends and recommending adjustments
- Prepare and deliver client reporting, campaign summaries, and strategic updates
- Lead client presentations, training sessions, and strategic discussions
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