- Manage a portfolio of digital marketing clients and campaigns as the primary contact for strategic guidance, updates, and support.
- Coordinate campaign execution with Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing teams.
- Manage campaign timelines, deliverables, approvals, and operational workflows.
- Monitor campaign pacing, performance, and KPIs, and identify opportunities to optimize targeting, creative, budget, audience strategy, and conversion performance.
- Analyze reporting data and platform insights to develop recommendations and communicate performance to clients and internal stakeholders.
- Lead client meetings, performance reviews, onboarding discussions, and strategic planning conversations.
- Troubleshoot campaign, tracking, reporting, and operational issues and coordinate resolution.
- Identify opportunities to strengthen client relationships, support renewals, expand campaign scope, and introduce additional strategies.
- Collaborate across teams to improve workflows, operational efficiency, communication, and service delivery.
- Stay informed about digital marketing trends, platform capabilities, attribution methodologies, audience strategies, and industry practices.
Account ManagementDigital Marketing