Marketing Consultant
New
C
CapgeminiMarketing
Mexico. BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementDigital MarketingData analytics
Requirements
- Proficiency with Adobe Package
- Proficiency with Microsoft 365
- Experience with Optimizely
- Experience with video editing software
- Experience in B2C acquisition content
- Strong understanding of direct mail and digital marketing best practices
- Ability to analyze internal and competitive data
- Experience leading cross-functional projects
Responsibilities
- Creates business to consumer content from conception to completion.
- Liaises between stakeholders to synthesize product information and develop creative content.
- Develops detailed briefs for new asset development.
- Leverages analytics and performance data to develop and refine marketing strategies.
- Analyzes internal and competitive data to design and refine go-to-market strategies.
- Develops test and learn creative ideas to improve response rates.
- Manages assigned creative library end to end.
- Analyzes results to inform future optimizations through various digital and print channels.
- Leads projects with key stakeholders, external agencies, and vendors.
- Leads cross-functional meetings to align on strategic direction and project status.
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