Digital Marketing Lead
New
Fully remote position within Canada.Full-TimeLead
Salary90,000 - 100,000 CAD per year
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Job Details
- Languages
- English
- Experience
- 3 to 6 years
- Required Skills
- Digital Marketing
Requirements
- 3 to 6 years of experience in digital marketing, growth marketing, e-commerce marketing, or a related field.
- Hands-on experience managing both paid digital advertising and organic social media initiatives.
- Strong understanding of customer acquisition, conversion optimization, marketing funnels, and performance metrics.
- Experience developing and executing email, SMS, lifecycle, or retention marketing campaigns.
- Familiarity with influencer, creator, or partnership marketing programs is considered an asset.
- Previous experience within direct-to-consumer, consumer goods, lifestyle, or fast-growing brand environments is preferred.
- Strong analytical skills with the ability to interpret data, identify trends, and make informed marketing decisions.
- Excellent written and verbal communication skills with the ability to balance creative thinking and commercial objectives.
- Experience using AI-powered tools to support content creation, research, campaign optimization, workflow automation, or performance analysis.
- Ability to thrive in entrepreneurial environments, manage multiple priorities, and work effectively with a high degree of autonomy.
- Full professional proficiency in English is required.
Responsibilities
- Support, manage, and progressively take ownership of paid digital marketing campaigns across platforms such as Meta, Google, and emerging advertising channels.
- Develop and execute strategies designed to increase brand awareness, customer acquisition, conversion rates, and revenue growth.
- Lead organic social media planning and execution, creating engaging content and building a consistent digital brand presence across key platforms.
- Coordinate influencer and creator partnerships, managing activities from briefing and content development through performance evaluation.
- Build, launch, and optimize email and SMS marketing campaigns, including segmentation, automation, retention initiatives, and customer engagement programs.
- Analyze marketing performance across channels, translating data into actionable insights and optimization opportunities.
- Design and execute structured testing initiatives across creative assets, messaging, audiences, and channels to improve campaign effectiveness.
- Leverage AI tools and automation solutions to enhance content creation, campaign management, reporting, audience research, and workflow efficiency.
- Contribute to performance reporting and collaborate closely with cross-functional teams to ensure alignment between marketing activities and broader business objectives.
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