Product Marketing Manager
New
L
Lumen LearningEdTech
Remote, US-based, Central or Eastern Time ZoneFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 2–4+ years
- Required Skills
- Market ResearchCRMHubSpotCanva
Requirements
- 2–4+ years of experience in product marketing, B2B marketing, edtech, content marketing, or sales enablement
- Strong writing and messaging skills for professional or academic audiences
- Experience supporting product positioning, competitive research, and go-to-market materials
- Hands-on experience creating marketing assets like email campaigns, webinar content, and sales enablement materials
- Proficiency with visual/digital content tools such as Canva
- Experience using CRM or marketing automation tools, preferably HubSpot
- Strong project management, communication, and collaboration skills
- Experience in higher education, edtech, or considered-purchase B2B markets preferred
Responsibilities
- Support the development of positioning and messaging for priority courses, audiences, and strategic themes
- Conduct market and competitive research
- Support go-to-market planning and execution for priority courses, product updates, and key audience segments
- Create and manage email campaigns, nurture programs, and targeted outreach
- Collaborate with Sales and Customer Success to support enablement resources
- Develop faculty stories, testimonials, and case-study content
- Build and manage HubSpot campaign assets, workflows, and reporting
View Full Description & ApplyYou'll be redirected to the employer's site
