Lead Product Marketing Manager
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LiftoffAdtech performance marketing
This role is eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, PA, TX, UT, and WA.Full-TimeLead
Salary132,000 - 165,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Project ManagementWordPressHubSpot
Requirements
- 10+ years of hands-on product marketing experience in the ad tech industry, preferably mobile ad tech
- Proven track record of building, driving, and measuring product marketing campaigns across multiple channels and regions
- A well-rounded portfolio of product marketing work demonstrating both strategic thinking and executional excellence
- Exceptional copywriting and storytelling skills, with strong editorial judgment
- Excellent project management skills with the ability to lead multiple high-complexity initiatives simultaneously
- Operates independently at senior IC level
- Comfortable using AI tools as a real part of daily workflow
- Experience with WordPress and Hubspot, or similar tools
Responsibilities
- Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio
- Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation
- Own the sales enablement motion end-to-end for our advertising product
- Partner with Marketing to integrate product elements into marketing strategies
- Partner with Growth managers on go-to-market plans & execution for new products and features
- Drive market intelligence efforts, synthesizing competitor product positioning and industry trends
- Build successful relationships with key stakeholders across commercial and technical teams
- Translate complex technical products and features into compelling, differentiated messaging
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