Lead Product Marketing Manager
New
This role is eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, PA, TX, UT, and WA.Full-TimeLead
Salary132,000 - 165,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Project ManagementWordPressHubSpot
Requirements
- 10+ years of hands-on product marketing experience in the ad tech industry, preferably mobile ad tech.
- Proven track record of building, driving, and measuring product marketing campaigns across multiple channels and regions.
- Well-rounded portfolio of product marketing work demonstrating strategic thinking and execution.
- Exceptional copywriting and storytelling skills with strong editorial judgment.
- Excellent project management skills for leading multiple high-complexity initiatives.
- Ability to operate independently at senior IC level.
- Proficiency in using AI tools in daily workflow.
- Experience with WordPress and Hubspot or similar tools.
Responsibilities
- Define and own Liftoff's product positioning and messaging architecture across the advertising product portfolio.
- Design and execute product marketing campaigns that highlight industry-leading ad tech innovation.
- Own the sales enablement motion end-to-end, including messaging briefs, pitch decks, and one-pagers.
- Partner with Marketing to integrate product elements into broader marketing strategies and events.
- Lead go-to-market plans for new products and features.
- Synthesize competitor intelligence and industry trends into strategic recommendations.
- Manage stakeholder relationships across North & South America, Europe, and Asia regions.
- Translate complex technical products into compelling, differentiated messaging across emails, blogs, case studies, and landing pages.
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