Email Campaign Specialist
PhilippinesFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- HTMLCSSData analyticsA/B testing
Requirements
- Proven experience in email marketing, with a focus on campaign strategy and execution.
- Expertise in utilizing the Instantly.ai platform.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in A/B testing methodologies and campaign optimization techniques.
- Excellent written and verbal communication skills.
- Detail-oriented with a strong focus on quality and accuracy.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- At least 15mbps main internet and 10mbps backup.
- i5 processor with 8 GB RAM and i3 backup processor.
- Quiet, dedicated home office with webcam and noise-canceling USB headset.
Responsibilities
- Develop and execute comprehensive email marketing strategies aligned with business objectives, leveraging the capabilities of the Instantly.ai platform.
- Utilize the Instantly.ai platform to create, deploy, and monitor email campaigns across various segments and customer touchpoints.
- Employ advanced segmentation techniques to target specific audience segments effectively, maximizing engagement and conversion rates.
- Collaborate with the creative team to develop compelling email content, including subject lines, copy, and visuals, optimized for engagement and conversions.
- Design and implement A/B tests to optimize campaign elements such as subject lines, content, CTAs, and send times.
- Monitor key performance metrics such as open rates, click-through rates, conversion rates, and ROI.
- Serve as the primary administrator for the Instantly.ai platform, managing subscriber lists, workflows, templates, and integrations.
- Stay updated on industry regulations and email marketing best practices, ensuring all campaigns comply with relevant laws (e.g., GDPR, CAN-SPAM).
- Work closely with cross-functional teams, including marketing, sales, and design.
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