Chief Marketing & Commerce Officer
Remote within the United StatesFull-TimeExecutive
Salary not disclosed
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Job Details
- Experience
- 10+ years of experience in marketing, digital commerce, or eCommerce leadership roles
- Required Skills
- CRMData analytics
Requirements
- 10+ years of experience in marketing, digital commerce, or eCommerce leadership roles.
- 5+ years of senior executive experience owning revenue, growth, or P&L performance.
- Proven success leading omnichannel or direct-to-consumer businesses with both digital and physical touchpoints.
- Strong experience integrating marketing and commerce functions into unified growth strategies.
- Deep analytical mindset with the ability to translate data into strategic and operational decisions.
- Experience working cross-functionally with operations, technology, finance, and product teams.
- Strong executive presence with excellent communication, storytelling, and stakeholder influence skills.
- Experience in regulated or complex retail environments (e.g., CPG, cannabis, retail, or similar) is highly desirable.
- Familiarity with modern marketing and commerce platforms (e.g., CRM, eCommerce, analytics, and automation tools) is a plus.
- Demonstrated ability to lead large, high-performing teams in fast-paced, growth-oriented environments.
- Strong strategic thinking, commercial acumen, and customer-centric leadership approach.
- MBA or advanced degree is considered an advantage.
Responsibilities
- Lead the end-to-end marketing and commerce strategy, aligning brand positioning, customer acquisition, retention, and revenue growth objectives.
- Own and integrate omnichannel customer experiences across eCommerce, retail stores, drive-thru, and digital kiosks.
- Drive performance marketing and lifecycle strategies, including CRM, loyalty, paid media, SEO, email, SMS, and partnerships.
- Define and track core business KPIs including revenue growth, conversion rate, average order value, retention, and customer lifetime value.
- Oversee eCommerce strategy and optimization, improving site experience, navigation, merchandising, and conversion performance.
- Ensure seamless alignment between digital and physical retail experiences, including pricing, promotions, and product discovery.
- Lead digital merchandising and personalization strategies to enhance engagement and increase customer spend.
- Own and optimize the marketing and commerce technology stack, including CRM, analytics, and eCommerce platforms.
- Build scalable reporting frameworks and dashboards to enable data-driven decision-making across the organization.
- Lead and develop high-performing teams across marketing, commerce, CRM, analytics, and digital functions.
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