Director of Product Marketing

New

Remote (US)Full-TimeDirector

Salary165,000 - 195,000 USD per year

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Job Details

7+ years of experience in product marketing or a related role within a high-growth B2B SaaS company
Experience selling into complex enterprise environments (procurement, legal, finance, IT)
Proven ability to create clear, differentiated positioning for complex products
Track record of influencing cross-functional teams and driving alignment across product, sales, and marketing
Experience improving sales effectiveness and contributing to revenue outcomes
Strong strategic thinking combined with a willingness to execute hands-on
Excellent communication and storytelling skills
Experience storyboarding and building product demos
Experience with design and prototyping tools (e.g., Figma or similar)
Analytical mindset with the ability to translate market and customer insights into action

Own positioning and messaging across Tonkean’s platform and products, ensuring clarity, consistency, and differentiation
Translate product capabilities into compelling, sales-ready narratives that drive pipeline and revenue
Build and maintain core GTM assets: pitch decks, one-pagers, battlecards, demos, and use case frameworks
Lead competitive positioning and enablement against key players
Partner with sales and solutions teams to improve win rates and strengthen deal execution
Develop and execute GTM strategies for product launches and major feature releases
Establish a consistent feedback loop from customers, prospects, and deals to inform messaging and product direction
Work closely with product to help shape how capabilities are framed, packaged, and brought to market
Drive alignment across marketing, product, and sales to eliminate conflicting narratives and improve execution
Support demand generation with clear messaging and insights that improve campaign performance

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