Senior Director, Product Marketing
New
United StatesFull-TimeDirector
Salary200,000 - 260,000 USD per year
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Job Details
- Required Skills
- Market Research
Requirements
- Extensive experience in product marketing within the B2B technology sector.
- Leadership-level responsibility for teams and strategic initiatives.
- Proven success developing and executing go-to-market strategies for complex technology products.
- Experience positioning innovative products and establishing new market categories.
- Strong understanding of enterprise technology markets and customer buying journeys.
- Exceptional communication, storytelling, and presentation skills.
- Ability to translate technical concepts into compelling business value.
- Demonstrated ability to influence executive stakeholders across cross-functional teams.
- Strong analytical and strategic thinking capabilities.
- Experience leading and mentoring high-performing teams in dynamic environments.
Responsibilities
- Define and evolve product positioning, messaging frameworks, and value propositions.
- Lead the development and execution of comprehensive go-to-market strategies.
- Partner closely with Product Management to align market messaging with product capabilities.
- Conduct market research, competitive intelligence, and customer analysis.
- Develop sales enablement programs including playbooks and training materials.
- Establish performance metrics to measure marketing impact and revenue contribution.
- Build relationships with industry analysts, influencers, and strategic partners.
- Lead, mentor, and develop a high-performing product marketing team.
- Serve as a thought leader and internal advocate for customer-centric strategies.
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