Senior Director, Product Marketing

New
United StatesFull-TimeDirector
Salary200,000 - 260,000 USD per year
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Job Details

Required Skills
Market Research

Requirements

  • Extensive experience in product marketing within the B2B technology sector.
  • Leadership-level responsibility for teams and strategic initiatives.
  • Proven success developing and executing go-to-market strategies for complex technology products.
  • Experience positioning innovative products and establishing new market categories.
  • Strong understanding of enterprise technology markets and customer buying journeys.
  • Exceptional communication, storytelling, and presentation skills.
  • Ability to translate technical concepts into compelling business value.
  • Demonstrated ability to influence executive stakeholders across cross-functional teams.
  • Strong analytical and strategic thinking capabilities.
  • Experience leading and mentoring high-performing teams in dynamic environments.

Responsibilities

  • Define and evolve product positioning, messaging frameworks, and value propositions.
  • Lead the development and execution of comprehensive go-to-market strategies.
  • Partner closely with Product Management to align market messaging with product capabilities.
  • Conduct market research, competitive intelligence, and customer analysis.
  • Develop sales enablement programs including playbooks and training materials.
  • Establish performance metrics to measure marketing impact and revenue contribution.
  • Build relationships with industry analysts, influencers, and strategic partners.
  • Lead, mentor, and develop a high-performing product marketing team.
  • Serve as a thought leader and internal advocate for customer-centric strategies.
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200,000 - 260,000 USD per year
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