Product Marketing Manager, Industry
Inactive
US, flexibility across US time zonesFull-TimeManager
This job is no longer active. We keep the page for reference, but the employer may not accept new applications.
Salary140,000 - 233,300 USD per year
Job Details
- Experience
- 7+ years
- Required Skills
- CybersecurityMarket ResearchSaaS
Requirements
- 7+ years of experience in product marketing within cybersecurity, cloud, or SaaS environments, with exposure to industry-focused segments such as public sector, healthcare, or financial services.
- Strong understanding of enterprise IT and security challenges across regulated or complex industries.
- Proven ability to develop impactful messaging frameworks and sales enablement assets that drive adoption and revenue impact.
- Experience working in fast-moving, cross-functional environments with product, sales, and marketing teams.
- Strong analytical skills with the ability to interpret market data, customer insights, and competitive intelligence.
- Excellent written and verbal communication skills, with the ability to simplify complex technical concepts for business audiences.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
Responsibilities
- Develop and refine product positioning and messaging tailored to industry-specific IT and security decision-makers, ensuring clarity, differentiation, and market relevance.
- Design and execute go-to-market strategies for product launches, updates, and industry-focused solutions in close collaboration with cross-functional stakeholders.
- Create high-quality marketing and sales enablement content, including battlecards, presentations, case studies, webinars, blogs, and whitepapers.
- Conduct ongoing market research to understand industry trends, competitive dynamics, and customer pain points to inform strategy and messaging.
- Support sales teams with training materials, product narratives, and demonstrations that improve field readiness and effectiveness.
- Partner with customer-facing teams to gather insights, refine messaging, and strengthen customer advocacy initiatives.
- Align closely with product, demand generation, and sales teams to ensure cohesive execution of marketing initiatives across industries.