Senior Director, Product Marketing
New
L
LastPassB2B technology
Remote - USFull-TimeDirector
Salary200,000 - 260,000 USD per year
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Job Details
- Required Skills
- LeadershipData AnalysisMarket Research
Requirements
- Extensive experience in product marketing in the B2B technology sector.
- Proven track record of success in a senior leadership role.
- Demonstrated ability to develop and execute go-to-market strategies for technology products.
- Experience in creating or defining new market categories.
- Strong analytical and strategic thinking abilities.
- Data-driven approach to decision-making and measuring marketing performance.
- Deep understanding of the B2B technology landscape, customer needs, and competitive dynamics.
- Exceptional communication and storytelling skills.
- Proven ability to lead and inspire cross-functional teams.
Responsibilities
- Define and evolve product positioning and messaging frameworks.
- Lead the development of a differentiated go-to-market strategy across all sales segments.
- Partner with product management to align messaging with product capabilities and roadmap.
- Conduct market research, competitive intelligence, and analysis.
- Develop sales enablement playbooks, assets, and toolkits.
- Establish and track key metrics and success criteria tied to revenue targets.
- Build and maintain relationships with industry analysts, influencers, and technology partners.
- Lead, inspire, and develop the product marketing team.
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