Director, Consumer Marketing
New
E
EdmentumEducation Technology
United StatesFull-TimeDirector
Salary160,000 - 170,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- SEOTeam managementDigital Marketing
Requirements
- 10+ years of experience in eCommerce and digital marketing.
- Skilled in SEO, PPC, email marketing, and digital strategy.
- Bachelor’s degree in Marketing, Communication, or a related field.
- Data-driven and understand key performance metrics.
- Proficient in marketing automation and campaign execution.
- Experience managing agencies and optimizing paid media.
- Collaborative leader who builds strong cross-functional relationships.
- Committed to inclusion and ethical practices.
- Mentors and develops high-performing teams.
- Effective communicator who drives strategic alignment.
Responsibilities
- Lead and grow the Consumer Marketing team to execute eCommerce strategy and achieve revenue goals.
- Develop and implement comprehensive digital marketing strategies across SEO, PPC, email, and paid media.
- Design and execute full-funnel campaigns to drive customer acquisition and engagement.
- Use data insights to optimize site performance and inform strategic decisions.
- Manage marketing automation to nurture leads and encourage repeat purchases.
- Collaborate with agencies and internal teams to ensure cohesive and impactful marketing execution.
- Stay ahead of industry trends and foster a culture of innovation and excellence.
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