Senior Web Analytics & Digital Experience Manager
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Microsoft Power BIA/B testingLooker
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, Analytics, or a related field
- 8+ years of experience in web analytics, digital analytics, or marketing analytics
- Strong expertise in GA4 and tag management systems
- Experience with user journey analytics, funnel analysis, and conversion optimization
- Hands-on experience with experimentation frameworks and A/B testing
- Ability to translate complex datasets into clear, actionable insights
- Experience building dashboards and reports using Power BI, Looker, or similar tools
- Excellent communication and stakeholder management skills
- Familiarity with Amplitude, Optimizely, or similar platforms (preferred)
- Experience in B2B SaaS or enterprise digital environments (preferred)
Responsibilities
- Lead the strategy, execution, and continuous improvement of web analytics and digital experience measurement across global digital properties
- Own and evolve the web analytics ecosystem, including GA4, tag management systems, and tracking frameworks
- Serve as the primary analytics partner for Web, SEO, Content, and Digital Marketing teams
- Analyze website performance, user behavior, funnels, and conversion paths
- Develop and deliver executive-level dashboards and reporting using BI tools such as Power BI
- Support experimentation initiatives, including A/B testing measurement
- Translate complex digital behavior data into clear, actionable business recommendations
- Collaborate with Martech and engineering teams to enhance tracking accuracy
- Align web analytics insights with broader marketing attribution frameworks
- Drive continuous improvement in analytics governance and reporting standards
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