Senior Lead, Demand Generation
New
E
EDBEnterprise Software
Remote - United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5-7+ years
- Required Skills
- SalesforceSEO
Requirements
- BA/BS in Marketing, Communications, Business, or a related field.
- 5-7+ years of experience in B2B demand generation or integrated campaign marketing.
- Expertise in integrated campaign design across paid, owned, and earned channels.
- Proven experience driving inbound lead growth through content-led, SEO-aligned, and nurture strategies.
- Strong analytical skills to interpret campaign data and identify trends.
- Excellent project management skills for multi-campaign environments.
- Outstanding written and verbal communication skills.
- Highly collaborative and self-directed with cross-functional influence.
- Hands-on experience with Marketo (or HubSpot/Pardot) and Salesforce CRM.
- Experience in enterprise software, data, or cloud infrastructure.
Responsibilities
- Design and execute integrated, multi-channel demand generation campaigns that connect paid, owned, and earned touchpoints.
- Lead cross-functional campaign planning across Product Marketing, Sales, SDR, and Revenue Operations.
- Develop and optimize inbound programs including SEO-aligned content, gated assets, webinars, and nurture.
- Plan and execute across internal and vendor partner channels including email, digital advertising, and social.
- Own pipeline creation targets and influence revenue outcomes.
- Set goals, monitor results, and optimize campaign performance to hit targets.
- Oversee list segmentation, lead import processes, and nurture workflows.
- Establish and enforce lead quality standards and align with sales development on SLAs.
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