Senior Demand Generation Manager
New
Fully remote work environment across the United States and Canada.Full-TimeManager
Salary120,000 USD - 175,000 CAD per year
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Job Details
- Experience
- 6+ years of marketing experience, including at least 4+ years focused on demand generation in a B2B environment.
- Required Skills
- SalesforceData analytics
Requirements
- 6+ years of marketing experience, including at least 4+ years focused on demand generation in a B2B environment.
- Proven track record of driving pipeline and revenue growth through multi-channel demand generation programs.
- Strong hands-on experience with paid media channels such as LinkedIn Ads, Meta Ads, programmatic platforms, and email marketing.
- Experience working with CRM and marketing automation tools such as Salesforce and Pardot (or equivalent platforms).
- Strong analytical skills with the ability to interpret funnel data and optimize campaigns based on performance insights.
- Experience in SMB or B2B SaaS marketing environments is strongly preferred.
- Comfortable working autonomously in fast-paced, high-growth environments with strong ownership mindset.
- Familiarity with AI and automation tools to improve campaign efficiency and scaling is a plus.
Responsibilities
- Design, launch, and optimize multi-channel demand generation campaigns across LinkedIn, Meta, programmatic advertising, email, and webinars to drive qualified pipeline.
- Manage campaign performance against key metrics such as ROAS, cost per opportunity, pipeline contribution, and revenue impact.
- Develop integrated campaign strategies and briefs that align audience targeting, messaging, channel mix, and KPIs with revenue objectives.
- Identify, test, and scale new acquisition channels and growth experiments to expand pipeline generation.
- Analyze full-funnel performance from MQL to closed-won, uncovering insights to improve conversion rates, sales cycle velocity, and customer acquisition cost.
- Establish regular reporting cadences and performance reviews, providing actionable recommendations and optimization strategies to stakeholders.
- Partner closely with Sales, Product Marketing, and Brand teams to ensure alignment on lead quality, messaging consistency, and buyer journey experience.
- Ensure strong CRM and marketing automation execution using tools such as Salesforce and Pardot to maintain high-quality lead flow and attribution accuracy.
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