Product Marketing Manager, Audience and Messaging
New
F
FigmaB2B SaaS
Can be held from one of our US hubs or remotely in the United StatesFull-TimeManager
Salary153,000 - 317,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Cross-functional collaboration
Requirements
- 5+ years in product marketing, with significant time in multi-product or multi-segment B2B SaaS
- Deep experience with persona development rooted in qualitative research and behavioral insight
- Strong XFN skills: you can align stakeholders, influence without authority, and adapt your communication
- Experience messaging products that are actively redefining their category
- Genuine empathy for XFN workflows
Responsibilities
- Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, and sales enablement materials across the product portfolio
- Develop actionable buyer and user personas that go beyond job title, incorporating need state, AI fluency, workflow stage, and purchase context
- Integrate competitive and market intelligence into everything we produce, ensuring GTM teams are always working from current, validated context
- Partner with Launch PMMs to maintain narrative coherence across product pillars without slowing down their execution
- Translate audience and messaging strategy into the language DG and sales need to hit their goals
- Establish and run the XFN rhythms (PMM x Product Growth, PMM x DG) that keep audience and messaging context flowing across teams
- Leverage AI tools to accelerate research, build scalable workflows, and prototype frameworks faster
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