Media Buyer
New
P
Pareto Publishing - Make The Magic HappenFinancial Services
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Lead GenerationData analyticsBudget management
Requirements
- 3+ years in media buying, performance marketing, or lead generation.
- Proven results in financial services, investing, fintech, or insurance sectors.
- Hands-on experience with Google Ads, Meta, and YouTube.
- Experience building and optimizing retargeting campaigns.
- Proficiency in conversion tracking, attribution, pixels, and analytics platforms.
- Strong negotiation and relationship-management skills.
- Analytical, data-driven mindset.
- Preferred: Experience purchasing leads or negotiating direct media buys with publishers and list owners.
- Preferred: Existing relationships with finance, investment, or business newsletter publishers.
- Preferred: Knowledge of financial services advertising compliance and regulations.
Responsibilities
- Purchase and manage email lead-generation campaigns from publishers, newsletter operators, and lead providers.
- Identify, negotiate, and optimize direct media-buying opportunities across the finance and investment space.
- Build and scale campaigns across Google Ads, YouTube, Meta, LinkedIn, native platforms, and other paid channels.
- Implement retargeting strategies to maximize conversions.
- Optimize for CPL, CPA, lead quality, and ROI through audience, creative, and landing-page testing.
- Manage budgets and allocate spend based on performance metrics.
- Partner with sales and ops to ensure lead quality targets are met.
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