Demand Generation Specialist
New
Canada - RemoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2–3 years
- Required Skills
- SalesforceGoogle AnalyticsHubSpot
Requirements
- 2–3 years of experience in B2B demand generation, digital marketing, or campaign management
- Proven ability to build, launch, and optimize integrated demand generation campaigns
- Strong project management skills to manage multiple projects with intertwining deadlines
- Analytical skills to track marketing funnel metrics, lead lifecycle management, and campaign attribution
- Excellent cross-functional communication and stakeholder management skills
- Experience with Salesforce and marketing automation platforms such as Marketo or HubSpot
- Experience with analytics tools like Google Analytics or Salesforce CRM Analytics
- Experience with paid media platforms like LinkedIn Campaign Manager or Google Ads
Responsibilities
- Strategize, execute, and optimize a data-driven demand generation new logo campaign strategy to achieve sales goals for our global mid-market segment
- Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines
- Plan and execute our new logo mid-market focused demand gen webinar program
- Strategize and execute email nurtures to progress mid-market top-funnel leads to MQL for handoff to SDRs
- Develop and manage marketing strategy with consideration for multiple sales channels
- Assist with tracking and execution of conferences and field events
- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize
- Align with SDRs on results of marketing campaigns and activities
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
- Document processes in Powerpoint, Sharepoint, and Confluence
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