Demand Generation Specialist, Mid-Market

New

CanadaFull-TimeMiddle

Salary not disclosed

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Job Details

2–3 years of experience in B2B demand generation, campaign management, or digital marketing
Experience executing multi-channel marketing programs across email, webinars, paid media, and events
Strong understanding of marketing funnel metrics, lead lifecycle, and campaign attribution
Hands-on experience with tools such as Salesforce, HubSpot or Marketo, and analytics platforms
Familiarity with paid media platforms such as LinkedIn Campaign Manager and Google Ads
Strong project management skills with ability to handle multiple concurrent campaigns
Excellent communication and collaboration skills across marketing, sales, and operations teams
Analytical mindset with ability to translate data into actionable insights
Proactive, hands-on attitude with a strong bias for execution and experimentation

Develop and execute multi-channel demand generation campaigns focused on mid-market new logo acquisition
Plan and manage integrated marketing programs across email, webinars, paid media, content syndication, and events
Build and optimize email nurture flows to convert top-of-funnel leads into MQLs for SDR handoff
Lead webinar programs, including speaker coordination, promotion strategy, scheduling, and live execution
Support field events and conferences, including pre-event promotion and post-event engagement follow-up
Partner with SDR and sales teams to align on campaign performance, insights, and optimization opportunities
Analyze funnel metrics, campaign attribution, and pipeline performance to inform strategy and reporting
Document campaign processes, insights, and workflows to ensure transparency and scalability
Continuously test and optimize campaigns using an experimentation mindset

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