Digital Advertising Specialist
New
I
ITHAKAEducation Technology
Remote within the Continental United StatesContractMiddle
Salary75 - 100 USD per hour
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Job Details
- Required Skills
- Digital MarketingBudget managementA/B testing
Requirements
- Experience with Google Ads, including Google for Nonprofits grant utilization.
- Proficiency in LinkedIn advertising strategy and audience segmentation.
- Capability to manage ad spend and optimize for ROI.
- Ability to work independently and manage project deadlines.
- Strong communication skills for collaborating with stakeholders.
Responsibilities
- Manage and optimize ITHAKA’s Google Ads account and LinkedIn ad campaigns.
- Conduct keyword research and develop high-performing ad copy.
- Monitor budget pacing, bid strategies, and audience targeting.
- Perform A/B testing on ad creative and targeting.
- Deliver regular performance reports on key metrics and provide actionable insights.
- Collaborate with internal marketing and creative teams.
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