Director, Growth Marketing
New
U.S.-basedFull-TimeDirector
Salary150,000 - 172,500 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- LeadershipSalesforceCRMData analytics
Requirements
- 10+ years of experience in B2B SaaS marketing, with deep expertise in demand generation or growth marketing leadership roles.
- Proven track record of building and scaling demand generation engines from the ground up.
- Experience managing and developing marketing teams of 5+ people.
- Strong background in account-based marketing and complex, multi-stakeholder B2B sales cycles.
- Proficiency with marketing automation platforms, CRM systems (e.g., Salesforce), and analytics tools.
- Experience collaborating across Sales, Product Marketing, and Revenue Operations.
- Familiarity with AI-driven marketing tools and a mindset oriented toward experimentation and continuous improvement.
Responsibilities
- Define and lead the overall growth marketing strategy, including segmentation, channel mix, campaign architecture, and pipeline targets.
- Build and scale multi-channel demand generation programs such as ABM, paid media, content syndication, email nurture, webinars, and lifecycle marketing.
- Develop and implement scalable marketing infrastructure, including tools, workflows, and processes, while introducing AI-enabled capabilities.
- Establish and manage performance measurement frameworks, including pipeline contribution, CAC efficiency, conversion rates, and channel ROI.
- Partner with Revenue Operations and Sales to optimize lead management, scoring models, routing logic, and CRM integration.
- Own event and field marketing strategy, including customer conferences and industry events.
- Lead and develop a high-performing growth marketing team while managing agency relationships, budgets, and cross-functional execution priorities.
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