- Lead, coach, and develop the team of regional Field Marketing Managers, setting clear expectations for territory execution, field readiness, and adoption.
- Develop field marketing strategies that translate product and channel priorities into customer-facing programs, sales initiatives, and regional market development activities.
- Own the field marketing operating cadence, including planning cycles, campaign rollout timing, field readiness reviews, and team communication rhythms.
- Partner with Sales, Product Marketing, Market Access, and Marketing Communications to deliver integrated commercialization programs and localized field execution.
- Serve as a strategic marketing partner to Sales leadership by enabling execution through training, messaging, tools, customer insights, and commercialization support.
- Analyze market intelligence, customer insights, sales feedback, and performance data to identify opportunities and refine go-to-market priorities.
- Drive Voice of Customer and Voice of Sales efforts by gathering field intelligence, monitoring competitive activity, and translating insights into actionable recommendations.
- Build trusted relationships with customers, physicians, key opinion leaders, and sales teams through in-market engagement, clinical education, congresses, and industry events.
- Champion a data-driven approach using Salesforce, Salesforce Marketing Cloud or equivalent Marketing CRM, and related tools to guide territory targeting and reduce administrative burden on sales.
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