Direct Mail Acquisition Marketing Director
New
E
Ethos LifeLife insurance
Remote USFull-TimeDirector
Salary150,000 - 266,000 USD per year
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Job Details
- Experience
- 7+ years of direct response marketing experience with 5+ years specifically in direct mail
- Required Skills
- Data AnalysisMicrosoft ExcelA/B testing
Requirements
- 7+ years of direct response marketing experience.
- 5+ years of experience specifically in direct mail.
- Experience managing $20M+ annual spend.
- Deep expertise in in-house direct mail programs and data strategy.
- Strong command of direct mail economics (CPP targets, cost structures).
- Proven experience owning creative strategy and testing agendas.
- Ability to operate as a senior individual contributor.
- Executive presence and cross-functional communication skills.
- Advanced Excel skills.
- Ability to use AI tools (Hex, Claude, Gemini).
- Fintech or Insurtech industry experience strongly preferred.
Responsibilities
- Design and own the end-to-end direct mail acquisition strategy.
- Manage data append partnerships and collaborate with Data Science for propensity modeling.
- Own creative strategy including form factors, messaging, and A/B testing roadmap.
- Manage print vendors and negotiate pricing to meet CPP targets.
- Define send volumes based on marginal profitability analysis.
- Track and report weekly/monthly performance across the funnel.
- Drive executive communications and present strategies to senior leadership.
- Partner cross-functionally with Creative, MarTech, Product, and Finance teams.
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