Director of Direct Mail
New
T
Townsquare IgniteDigital Advertising
This is a remote position... ideally looking for a candidate in the EST or CST time zones., EST, CSTFull-TimeDirector
Salary not disclosed
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Job Details
- Required Skills
- Business DevelopmentMicrosoft ExcelPowerPoint
Requirements
- Proven track record of exceeding sales quotas in digital or performance-based marketing environments
- Demonstrated experience selling programmatic marketing solutions
- Direct Mail experience required, specifically data-driven or programmatic Direct Mail solutions
- Strong new business development background with a hunter mentality
- Ability to simplify complex marketing strategies into clear, compelling client solutions
- Advanced understanding of audience targeting, first-party data, attribution, and full-funnel strategy
- Superior presentation, communication, and interpersonal skills
- Proficiency in PowerPoint and Excel
- BA/BS degree (required)
Responsibilities
- Own and drive Direct Mail revenue growth through self-generated new business and market collaboration
- Build and manage a strong pipeline, consistently achieving and exceeding sales goals
- Serve as the Direct Mail subject matter expert across our markets
- Educate and train Account Executives and sales teams on product positioning, targeting capabilities, best practices, and case studies
- Partner with local sellers on client strategy, prospecting, proposal development, and closing
- Conduct compelling virtual and in-person presentations that demonstrate expertise in programmatic audience targeting and data-driven Direct Mail solutions
- Identify cross-channel opportunities that integrate Direct Mail with digital, CTV, search, and social campaigns
- Leverage data and insights to create strategic marketing recommendations tailored to each client’s goals
- Take ownership of the full sales cycle, including pre-sale strategy and post-sale performance analysis
- Interpret campaign reporting and provide actionable optimization recommendations to drive incremental revenue
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