Strategic Marketing Programs Manager
New
United States, collaboration during core working hoursFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5+ years
- Required Skills
- Project Management
Requirements
- 3–5+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or account-based marketing.
- Proven ability to manage and execute marketing programs tied to pipeline and revenue goals.
- Strong project management skills with the ability to handle multiple concurrent initiatives in a fast-paced environment.
- Experience building and managing external partner relationships and cross-functional stakeholder engagement.
- Demonstrated success executing events, webinars, co-marketing campaigns, and integrated marketing programs.
- Strong communication skills with the ability to adapt messaging for different audiences, including senior stakeholders.
- Ability to contribute to messaging, campaign development, and content creation with strong marketing instincts.
- Analytical mindset with experience tracking performance and optimizing campaigns based on data.
- Comfortable working in evolving environments with shifting priorities and high execution expectations.
Responsibilities
- Own and execute strategic marketing programs in collaboration with media, ecosystem, and strategic partners to drive pipeline impact.
- Develop and manage co-marketing campaigns including webinars, events, content initiatives, newsletters, and targeted partner activations.
- Build and maintain senior-level relationships with external partners to align on shared goals and long-term growth opportunities.
- Lead execution of partner events, trainings, and field activations, including logistics, coordination, and on-site delivery when required.
- Contribute to campaign strategy, messaging, briefs, and content development in partnership with Product Marketing and Creative teams.
- Support influencer and external partner programs, including coordination, content execution, and performance tracking.
- Monitor campaign performance, analyze results, and provide actionable insights to optimize engagement and pipeline outcomes.
- Ensure consistent follow-through on deliverables, timelines, and reporting across all partner-led initiatives.
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