Senior Marketing Operations Specialist
New
North America (remote)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisSalesforceCRM
Requirements
- 7+ years of experience in marketing operations at a B2B SaaS company.
- Deep hands-on expertise in Marketo and Salesforce.
- Proven track record of building and optimizing marketing automation programs that directly drive pipeline generation.
- Strong understanding of the B2B buyer journey, account-based marketing (ABM) strategies, intent data platforms, and lead lifecycle management.
- Experience partnering with SDR and sales teams on lead routing, handoff SLAs, and funnel optimization.
- Data-fluent, with ability to frame analytical briefs and partner with a data team.
- Experience managing marketing tech stack integrations (intent data platforms, ABM tools, enrichment tools).
- Strong interest in applying AI to automate and scale marketing programs.
Responsibilities
- Own the pipeline generation target in partnership with demand gen, SDRs, and sales.
- Model and continuously analyze the full-funnel customer journey from awareness to closed-won.
- Own marketing data quality (deduplication, normalization, enrichment, decay management).
- Own the technical implementation of demand gen and ABM campaigns.
- Partner with the SDR team on account and lead routing, MQL-to-SAL handoffs, and follow-up SLAs.
- Build and maintain segmented account lists using firmographic, technographic, and intent signals.
- Own the Marketo instance end-to-end: programs, templates, smart campaigns, tokens, governance, and hygiene.
- Manage the Marketo-Salesforce sync and integrations.
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