Senior Lifecycle Marketing Specialist
New
CanadaFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- CRMData analyticsHubSpot
Requirements
- Experience in lifecycle marketing, CRM, growth marketing, or Product-Led Growth (PLG) roles, ideally in B2B SaaS or fintech environments.
- Proven ability to design and scale automated nurture programs and customer education journeys that drive activation and conversion.
- Strong understanding of customer segmentation, behavioral triggers, and lifecycle stage-based messaging strategies.
- Commercial mindset with the ability to differentiate messaging based on user intent and readiness.
- Experience working cross-functionally with Product, Engineering, Data, and Risk or Operations teams.
- Strong analytical skills with the ability to interpret data and optimize campaigns based on performance insights.
- Comfortable working in fast-paced environments with a strong experimentation and learning-oriented mindset.
- Familiarity with marketing automation and CRM platforms such as HubSpot, along with data-driven marketing practices.
Responsibilities
- Own and evolve the end-to-end lifecycle marketing strategy, designing segmented customer journeys that replace one-size-fits-all communication with personalized, high-conversion experiences.
- Build and optimize nurture and education programs that increase activation, reduce drop-off, and accelerate time-to-value for high-intent users.
- Identify and develop tailored engagement paths for different user cohorts, including technical explorers and revenue-ready customers.
- Partner with Product, Risk, Data, and Engineering teams to align lifecycle messaging with onboarding flows and user behavior signals.
- Drive integration between CRM tools (such as HubSpot), data platforms, and analytics systems to enable real-time triggers and advanced personalization.
- Define lifecycle marketing requirements and collaborate cross-functionally to improve data infrastructure and automation capabilities.
- Continuously test, iterate, and scale campaigns using a strong experimentation mindset focused on measurable impact and ROI.
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