Associate Media Director, Healthcare
New
P
Power DigitalGrowth Marketing
Remote - United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6-8+ years of Paid Media experience
- Required Skills
- Data AnalysisGoogle AnalyticsAccount Management
Requirements
- 6-8+ years of Paid Media experience
- Experience managing multiple paid media accounts with budgets ranging between $200K-$1MM per month
- Extensive experience in campaign management & strategy across Google & Bing platforms
- Experience with full funnel strategy, lead generation, driving brand awareness
- Experience with Google Analytics, GTM, conversion and optimization strategy
- Ability to write ad copy, guide creative strategy, identify asset requirements
- Client relationship management experience
- Team management, delegation, and development experience
Responsibilities
- Successful end-to-end management & strategic oversight of designated paid media accounts
- Own all paid media strategy, project ideation, road-mapping & testing
- Manage a team of 2-3 Media Supervisors, guiding work, delegating tasks & developing skillsets
- Actively work to increase billing & channel support for existing media accounts
- Function as the primary point of contact and escalation for all owned accounts
- Design & deploy tests in accounts on a monthly & quarterly cadence
- Continuously test, verify, and improve full-funnel structures
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