Vice President, Marketing
New
S
Story CannabisCannabis
Remote - United StatesFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 15+ years
- Required Skills
- Project ManagementData AnalysisCross-functional collaborationBudget management
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 15+ years of experience, with previous position(s) in a marketing leadership role.
- Proven leader and creative thinker with a track record of translating thinking into action plans and output.
- Ability to translate marketing data and insights into actionable strategies and go-to-market plans.
- Experience managing complex projects and programs requiring leadership to align multiple teams and stakeholders.
- Ability to flex between high-level strategic thinking and tactical project management.
- Strong financial planning and budgeting experience.
- Leadership and people management skills with the ability to successfully inspire, lead and scale teams.
- Ability to travel to our corporate office and other markets as needed.
Responsibilities
- Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands.
- Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue.
- Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business.
- Oversee and improve marketing campaigns, such as social media and email campaigns
- Manage national marketing budget, ensuring initiatives are appropriately measured and reported on.
- Oversee resource allocation and management within the marketing team.
- Build relationships with stakeholders and the media to implement public relations strategies.
- Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy.
- Provide executive leadership with regular reporting to demonstrate performance against established KPI’s.
- Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.
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