- Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands.
- Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue.
- Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business.
- Oversee and improve marketing campaigns, such as social media and email campaigns
- Manage national marketing budget, ensuring initiatives are appropriately measured and reported on.
- Oversee resource allocation and management within the marketing team.
- Build relationships with stakeholders and the media to implement public relations strategies.
- Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy.
- Provide executive leadership with regular reporting to demonstrate performance against established KPI’s.
- Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.
Project ManagementData AnalysisCross-functional collaboration+1 more