Growth Marketing Manager
New
S
SkylightConsumer Technology
United StatesFull-TimeManager
Salary110,000 - 150,000 USD per year
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Job Details
- Experience
- 4–7 years
- Required Skills
- Data Analysis
Requirements
- 4–7 years in a growth or performance marketing role
- Hands on experience in Meta and Google Ads
- Experience with briefing creative teams and presenting creative performance data
- Track record of scaling budgets while maintaining profitability and efficiency targets
- Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
- Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality
Responsibilities
- Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
- Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
- Provide clear, performance-based creative briefs and feedback that lead to winning concepts and high creative hit rates
- Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
- Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
- Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
- Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
- Report key performance insights and make actionable recommendations that improve performance
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