Growth Marketing Manager, Direct Response
New
United States, 9 AM–6 PM ESTFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of experience in performance marketing, direct response, or info/coaching marketing environments with ownership of client outcomes
- Proven experience managing and developing teams in a marketing or agency setting
- Strong understanding of multiple marketing disciplines including paid media, copywriting, funnels, and offer strategy
- Experience defining and optimizing offers, pricing, and positioning to improve conversion performance
- Strong analytical mindset with ability to interpret performance data and translate it into actionable strategy
- Excellent written and verbal communication skills with ability to adapt messaging for clients, teams, and leadership
- Comfortable working in fast-paced, async or remote-first environments with strong ownership mentality
Responsibilities
- Lead growth strategy across a pod of 5–8 direct response clients, defining KPIs, funnel direction, offer positioning, and creative strategy
- Manage and develop a cross-functional team including media buyers, copywriters, and project managers, ensuring alignment and high-quality execution
- Own client relationships at a senior strategic level, delivering clear performance narratives, recommendations, and growth plans
- Analyze campaign and funnel performance to identify constraints, diagnose issues, and implement data-driven optimization strategies
- Guide execution of paid media, creative development, and funnel improvements while ensuring alignment with overall strategy
- Lead structured client communication including calls, reporting, and written updates to ensure clarity, trust, and accountability
- Provide coaching, feedback, and professional development for direct reports to elevate team performance
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