Senior Marketing Director
New
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- Minimum of 6 years of experience in digital marketing, including at least 3 years leading multi-channel marketing strategies for client-facing accounts.
- Required Skills
- SEODigital MarketingCRM
Requirements
- Minimum of 6 years of experience in digital marketing.
- At least 3 years leading multi-channel marketing strategies for client-facing accounts.
- Expertise in both ecommerce and B2B marketing environments.
- Strong understanding of financial performance metrics, business planning, profit and loss analysis, and commercial decision-making.
- Advanced knowledge of customer acquisition, lifetime value, conversion optimization, and revenue growth.
- Hands-on experience with ecommerce platforms, CRM systems, marketing automation, analytics, and digital advertising.
- Daily proficiency using AI-powered tools.
- Working knowledge of SEO, CRO, lifecycle marketing, email marketing, social media, and paid acquisition.
- Excellent communication, presentation, and stakeholder management skills.
- Previous agency experience is highly preferred.
Responsibilities
- Serve as the primary strategic advisor for a portfolio of ecommerce and B2B clients.
- Lead the development of quarterly strategic plans and monthly roadmaps.
- Direct cross-functional teams spanning paid media, creative, lifecycle marketing, SEO, development, and analytics.
- Establish performance targets, monitor key metrics, and translate data insights into actionable recommendations.
- Provide strategic guidance on pricing, product positioning, customer experience, and business operations.
- Oversee client reporting, performance reviews, and business presentations.
- Manage account profitability by balancing scope, resource allocation, and client impact.
- Lead new client assessments, onboarding initiatives, and strategic kickoffs.
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